What is  Social Media Optimization ?

Social media optimization (SMO) is the way to grow social media networks to manage and grow an organization’s message and  show their online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.

More recently, social media marketing has come to the force, at times converging with Search Engine Optimization and in some instances replacing it as the most effective way to strengthen a brand, traffic  conduct lead generation, which helps to increase a company’s visibility in the online space, and connect to an audience. Various social media platforms can be used for digital marketing, including Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest.

Strategy We build for Social Media Optimization:

Rainet Technology using multiple social media platforms may use Internet-based tools designed to improve the organization and delivery of their content. These tools allow an employee tasked with creating social media content to schedule content across multiple platforms at the same time, as well as respond to any engagements on the posts including comments or messages from the audience. Some popular social media management tools are Loomly, AgoraPulse, Promo Republic, Hootsuite, Buffer, and Sprout Social.

Analyze Our Audience:

As mentioned on the above point , you’ll need to choose the right platforms to focus on, and these should be the ones your audience uses most often .In this step we totally estimate what our audience reach is and how much healthy pages we have? In this step, your goal is to find what social media platforms your audience uses and where they want you to be.

 Do Competitive Analysis:

We always focus on doing thing practically so that we can manage and segregate each and every record time to time. For this We  want to figure out how you stack up against the competition. How much social media engagement do you see vs. them? What types of social content are working (or not working) for your competitors or other industry leaders? What strategy our competitors is following ?

 Prepare a strategy based on findings:

Once we understand our audience, as well as gain some insight into the competition, it’s time to build a clearly defined strategy to helps us to reach our goals. A strategy is a keystone of social media optimization, but 28% of businesses have said that a lack of strategy is a top barrier from becoming a social business, according to an MIT Sloan Management Review business study.

Execute the strategy :

A strategy is nothing without a proper execution. A strategy is executed by our Digital Marketing  team, and SEO leaders and content marketers need to work closely beside social media and community managers to make the vision a reality.

Because social media optimization is so closely aligned with search engine optimization, these teams need to work together towards the same goals, a specific target based goal  and make sure the message is similar on every channel. When a brand posts on Instagram, we can direct followers to a blog post or an in-depth guide if they want more information.

Analyze Result Accordingly :

Once the strategy has been executed on, then the results should be analyzed and adjustments should be made. In our initial strategy, we outline how often we can  check in on the results. That way, won’t find our guessing when the right time is to weigh in.

Some important SMO tools we used:

SEOSearch, social media, and audience research tools, like Alexa

SEOSocial media scheduling services, like BufferMeetEdgarSprout Social, and Later

SEOImage creation tools, like Canva and PicMonkey

SEOMarketing automation tools, like MarketoHubSpot, and Salesforce.


Industries We Serve :

We have worked across various organizations over many years and helped businesses to reach on their destination. Rainet Technology(ClicknCash) skilled team has good experience in developing E- Commerce, Finance, Government, Travel, Retail, Healthcare and many more applications.


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