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Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

SEO is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.

How does SEO work? Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

Advantages of Search Engine Optimization:

SEOSEO increases site usability

SEOCost-effectiveness

SEOSEO increases sales and leads

SEOLeads to marginally effective SEO campaigns, reducing sales leads and ROI

SEOLeads to massive and costly website redesigns

SEOFrustrates mobile users, reducing sales leads

SEOSEO receives 90% more clicks than PPc.

SEOLeads to marginally effective SEO campaigns, reducing sales leads and ROI

SEOLeads to massive and costly website redesigns

SEOSEO targets quality traffic.

On-Page Optimization Process:

windows app development Complete website analysis & research

windows app developmentCompetitor research, Analysis, and reporting

windows app developmentLanding page identification and reporting.

windows app developmentKeyword research and analysis.

windows app developmentSEO Audit of Website and Audit reporting

windows app developmentKeyword Optimization

windows app developmentRobots.txt,HTML & XML sitemap creation.

windows app developmentContent Optimization -Title, meta tags, image alt text, heading text, anchor text and most       importantly the body text optimization.

windows app developmentGoogle webmaster tools and analytics setup.

windows app developmentWebsite testing.

windows app developmentLanding page optimization and strong call to action implementation

windows app developmentW3 validation and error removal from site

Off-Page Optimization Process:

windows app developmentArticle creation and posting on high authority blogs

windows app developmentSubmission on Social bookmarking sites

windows app developmentForum participation & Blog commenting.

windows app developmentClassifieds posting and lead generation

windows app developmentImage Posting.

windows app developmentInfo graphic Submissions.

windows app developmentRss feed submission.

windows app developmentArticle creation and posting on high authority blogs

windows app developmentSubmission on Social bookmarking sites

windows app developmentForum participation & Blog commenting.

windows app developmentClassifieds posting and lead generation

windows app developmentComplete website analysis & research

windows app developmentBlog submission to top Blog directories.

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